apple_china_store_iphone_line_ap.jpg

 Xiaomi & Apple Executives Trade

Top executives from US technology giant Apple and chinese smartphone upstart Xiaomi traded gentle-hearted barbs on Thursday at a chinese internet convention, acknowledging the fierce competitors between the competitors.

Apple’s iphone and iPad are wildly widespread in China, encouraging smuggling and crowds on the firm’s shops as customers try to lay their palms on the most recent merchandise.

But Apple stood in sixth place in China’s fractured smartphone market with most effective a 6.9 % share within the March-June length according to consultancy Analysis world, whereas Xiaomi which was best established four years ago ranked 2d with 13.5 %.

Bruce Sewell, Apple’s basic counsel and senior vp of felony and govt affairs, instructed a panel discussion at the World web convention that there are “many excellent competitive phones in China” in a nod to Xiaomi founder Lei Jun, sitting alongside him.

Xiaomi & Apple Executives Trade Smartphone Barbs in China

But when requested about Lei’s earlier claims that Xiaomi will develop into the sector’s market chief in smartphones, he stated: “it is simple to claim, it is more difficult to do,” to laughter and applause from the target market in Wuzhen.

Lei shot again: “in this magic land, we produced now not handiest an organization like Alibaba, however a small miracle like Xiaomi.”

Alibaba founder Jack Ma used to be additionally onstage, contemporary from the checklist of his company on the brand new York stock exchange, the sector’s greatest initial public offering up to now.

Xiaomi phones boast processors that use Google’s Android tool and sleek designs which some say mimic top Apple models.

But they compete at a different value point, promoting at a fraction of the price of a Galaxy S5 (overview footage) from market chief Samsung, or the latest iphone.