Your website, these days its more important than your storefront or your business cards as it is the way that customers from around the world will find you and your business. Given this importance, you would think that more businesses have figured out the best ways to drive traffic to their sites.
Unfortunately, the reality is that most businesses, especially small businesses, have been left in the dark and this is a shame. Why does this happen? Lack of support is one reason, another is a lack of time – after all, most small business owners are busy trying to run their businesses.
However, with small steps, you can improve the traffic your website is generating, and importantly, how much money you are making online. This doesn’t require a Ph.D. in Computer Science; in fact, it can make managing your website easy. If this interests you, then read more about why no one is coming to your website and what to do about it.
Is Your Website Adding Value?
It’s not 1997, it’s not enough to think of the interwebs as a form of digital yellow pages – remember those? Instead, your website should add value to those who are visiting. Sure, you want to give information on who you are, what you do, and where you are located. But you also need to make sure your site has the content your customers are looking for.
If you are running a small manufacturing company, then this is probably videos outlining your production processes or case studies on who you’ve helped your customers reduce costs and improve quality. While a baker or a florist might want to have information on the best wedding cakes or floral arrangement for any occasion as well as linking heavily with social media sites – this way your customers can help to raise awareness of your business.
Now, this doesn’t mean you need to spend tens of thousands creating and hosting content on your site. Instead, look for ways to leverage engagement and relevance for your site. By the way, also make sure all that great content is properly indexed. A little SEO can go a long way and there are many free tools out there to help you make this happen.
Are You Trusted?
While we live in the post-truth era, the reality is that people are probably more skeptical than ever when it comes to trusting online sources. While this can level the playing field, it also means that you will need to work hard to prove your bonafides online.
One simple way to start includes looking at your site’s design. If your website looks like something out of the 1990’s, then odds are visitors won’t trust your information as accurate. Also, make sure the copyright notice at the bottom of your website is up-to-date. Think about it, would you trust a website which was last updated in 2007, regardless of the design?
Beyond this, look for ways to get linked to trusted sources, this could be publishing articles in your local newspaper and then connecting these to your site or having your local TV station come to your business. Linking to these sources will help to prove that you are not only who you say you are, but you are also considered an ‘expert’ in your hometown.
Is Your Site Anti-Social?
Well, it shouldn’t be! The entire purpose of having a website is to let customers know who you are and what you do and these days a key part of the equation is making sure your website is social media friendly.
The good news is that you don’t need to spend any money to make this happen. In fact, companies like Facebook, Twitter, and LinkedIn offer tools to connect your website with their platforms. This is great as it allows you to reach more than one billion people. Don’t be anti-social, join the conversation today.
Your Site is Slow
We live in an age of instant gratification and as such you need to make sure that your website can load quickly and cleanly on every platform. This doesn’t mean you need to dumb your site down for those few who are still on dial-up connections. Instead, you should get rid of any useless animations or other gimmicks that slow your site down.
In addition, makes sure your website can render properly on most of the browsers out there and on screens of various sizes. The internet is now dominated by mobile devices and as such your site should be just as easily accessible to people using their desktops or their phones.
Google Can’t Find You
Given Google’s importance, this is the kiss of death. As such, make sure your site is registered and used tools such as Google Analytics to ensure all your pages are properly indexed. If not, then it might as well be as if your website doesn’t exist.