Flipkart has announced that the online market will be organizing its highly-anticipated ‘Big Billion Days’ purchase from September 20 to September 24 later this month. Interestingly, in what Flipkart requires an “industry-first provider”, the e-commerce site will be offering consumers an option to select EMIs on debit cards over different banks. Flipkart states that up to 90 percent discount will be offered on products across all categories as part of the sale.
While specific products or brands, which will be a part of this sale, have yet to be mentioned by the company, Flipkart states that it will provide customers with various financing options.
Regarding the Big Billion Days purchase, Kalyan Krishnamurthy, CEO at Flipkart, said, “The Big Billion Days is a celebration of India because it strikes and sets the tone for festive shopping in the country. Over the years, it has grown from being Flipkart’s largest shopping Carnival to being synonymous with all the festive season and Indians currently relate to is as the #1 festive sale in the country.”
One of the categories which will provide lucrative deals, Flipkart has mentioned Fashion and Large Appliances to offer customers with “an improved selection, more engaging customer interface, and also a reliable, speedy delivery and installation service.”
“Our focus this year is to guarantee a high uniqueness quotient to our own selection across categories. We’re fully ready to process several billion wishes in time through India’s biggest event of this year. This is all an extension of what Flipkart has done since it started a decade ago, as it established the e-commerce market in India and helped millions from little towns and villages benefit by shopping online,” Krishnamurthy was quoted as saying in the release.