Tablet Shipments Drop 17.5 percent as Phablets soar: CMR India


Rising popularity of Phablets and BIS certification considerations have hit the tablet market in India; with shipments declining 17.5 pic in January-March 2014 quarter to zero.75 million devices, research firm CMR said on Thursday.

In step with CMR’s India Quarterly Tablet laptop Market overview, 746,463 units of capsules were shipped within the January-March 2014 duration through 30 home and international companies.

Then again, handiest 11 companies shipped in significant volumes of greater than 20,000 gadgets during the length, it delivered.

A pallet is a portmanteau of the phrases telephone and Tablet.

Phablets in most cases have displays that measure (diagonally) between 5.01- and 6.9-inches while Tablets are most often greater than smartphones at 7 inches (18 cm) or better.

Vendors shipped 905,594 gadgets of Tablets in Q1 CY2013, while 1,032,739 gadgets were bought in October-December 2013 quarter.

Samsung used to be the market chief with 24.9 pic share, adopted by means of Data wind (15.9 %) and Apple (10.2 percent).

“BIS certification considerations had a short lived affect”.

Then again, upward push in reputation of Phablets has diminished the importance of Tablets amongst attainable consumers, particularly within the sub Rs. 15,000-20,000 price category,” CMR Lead Analyst Telecoms follow Faisal Kazoos said.

In the sort of state of affairs, hopes of the tablet industry are pegged excessive on businesses, he added.

“then again, the challenge there remains bringing to market options-oriented Tablets rather than plain computing and normal content material consumption units,” Faisal stated.

As carriers launch extra solutions-oriented gadgets, with a mixture of instrument and hardware improvisations, one would see Tablets gaining adoption within the enterprise segment, he added.

Firms consumed around 22.1 % of the full Tablet shipments during Q1 CY 2014.

Talking about particular person supplier performances, CMR Telecoms practice Analyst Taren Pataki said Samsung remains to be the chief within the class, essentially due to its numerous product portfolio with choices at quite a lot of worth factors, display sizes and connectivity perspective.

“also, Apple is again in the ‘prime 3’ after nearly a year on the again of an aggressive marketing marketing campaign and strong gross sales of ipad Mini that contributed virtually 60 % of Apple’s complete India ipadshipments during Q1 CY 2014,” he added.

Pataki stated there are only 30 gamers competing in the Indian Tablet phase as in comparison with an all-time high of 68 during April-June 2013 quarter.

This shows that the India capsules market has considered consolidation in contemporary quarters, as all of the avid gamers who launched products might now not generate adequate gross sales to maintain operations, he delivered.

“Going ahead, it’ll be fascinating to watch how the seven-inch Tablet market, which currently contributes with regards to 80 % of complete gross sales, will emerge from the anticipated stiff face-off from pallets,” Pataki said.


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