Samsung Reduce Smartphone Models
Samsung Electronics has introduced plans to diminish the choice of smartphone models it issues subsequent year through up to 1-1/3 as it tries to chop prices within the face of intense chinese competitors.
The strategy, verified by an organization spokesman Tuesday, was once unveiled throughout a presentation in ny by way of the South Korean conglomerate’s head of investor relations, Robert Yi.
Yi stated the company – which ultimate Thursday reported a close to 50-% plunge in 0.33-quarter internet revenue following a 20 % drop within the earlier quarter – would cut back the collection of smartphone models in 2015 via between one-quarter and one-third.
The strategy is anticipated to be accompanied through a big elevate in the production of ultimate models that may be offered extra cheaply to compete with reduce-worth chinese opponents.
Samsung to Reduce the Number of Smartphone Models It Offers
The latest nosedive in Samsung’s fortunes adopted several years of stellar boom and a reputedly endless succession of report quarterly earnings driven via its all-conquering cell unit.
Its flagship Galaxy S smartphone has suffered within the excessive-finish market from the popularity of arch-rival Apple’s new iphone 6 (review pictures) while its dominance of the center- and low-end handset phase has been challenged by way of chinese language handset makers such as Huawei, Xiaomi and Lenovo.
For the moment, Samsung is still the comfy chief via gross sales volume, but its share of the global smartphone market has fallen from 35 % a year ago to only below 25 %, consistent with technique Analytics.