Over 500,000 OnePlus One
One plus, the firm known for its ‘2014 flagship killer’ smartphone, the One, claims to have shipped greater than 500,000 handsets worldwide and goals to promote 500,000 extra ahead of the tip of this 12 months.
Carl Pei, one plus’ Co-founder and Director of world, in an interview with Forbes during the web Summit conference in Dublin, brought that the firm only makes ‘single-determine’ greenback profit on each handset bought. Notably, the smartphone with flagship handset specifications comes priced at $349 for the 64GB inbuilt storage variant, and can be launched at beneath Rs. 25,000 in India. The agency also saves various money by way of no longer advertising the One handset like others. The one plus One was launched in April this yr with an invite-handiest machine.
As for the 1 million sales mark, Pei stated, “it’s going to be laborious,” however delivered that it can be that you can think of. He additionally talked about that the sales determine of a new handset is usually high in the first two months and cools down later. However, in one plus One handset’s case “while you have a look at our inner metrics, our sales just continue to grow.”
Notably, the firm lately launched its pre-order device (as a way to for sure help the company reach the numbers it is hoping for through the tip of the 12 months), making it on hand to customers throughout the globe for an hour on October 27. Following some glitches during the quick pre-order window, the firm later announced some other window fornovember 17 and promised it might be a seamless affair for customers.
The agency can also be set to launch its One handset in India with a new united states-specific invitation gadget. It additionally not too long ago appointed Vikas Agarwal as a new general manager of one plus India.
Over 500,000 OnePlus One Units Sold; Firm Aims to Sell 1 Million by Year-End
Also, to propel the revenue figures of the corporate Pei delivered that the agency will begin focusing extra in opposition to other peripherals that complement the handset. “equipment will likely be an enormous part of it. We’ve made a truly social brand, that individuals are enthusiasts of. If we make lifestyle merchandise or specialized equipment, i feel those will do in reality neatly,” said Pei.
Notably, the one plus will quickly start promoting its Silver Bullet earphones for $14.99 (roughly Rs. 920) (they’re nonetheless listed as ‘coming soon’ on the corporate website online) together with the just lately launched premium JBL E1+ Earphones for $39.99 (roughly Rs. 2,400). Pei can be aiming to construct a brand new “instrument and services layer for monetization” for growing the earnings once the consumer base reaches a number of thousands and thousands.
One plus is probably aiming on the ‘few hundreds of thousands’ consumer base determine with the launch of its next handset, which is scheduled to launch in Q2 or Q3 of 2015. The successor to the one plus One is predicted to be referred to as the one plus 2, and have a smaller show than the 5.5-inch one on the one plus, to cater to these shoppers no longer keen on a big-reveal cellphone.