Nokia ‘Brand to Return to the Consumer World’



 Nokia CEO Rajeev Suri

Do not call it a comeback yet. However nokia is considering the way to revive its brand identify in client markets simply months after promoting off its former flagship cell phones industry to Microsoft for more than $7 billion.

“I think that you may predict our model will return to the consumer world,” nokia’s chief government rajeev suri stated on Friday when asked about rumours that the networks equipment maker used to be looking to re-enter the handset market.

Suri instructed traders at a presentation in London that his firm will appear to licensing the logo name to other companies quite than beginning up a new handset business itself.

“We see brand licensing as a possibility … But I’d say it’s extra of a long-term probability,” suri mentioned of possible deals where different makers of client electronics might pay nokia to make use of its model on their merchandise.

Every other firm government on Friday pointed to Porsche design as an example of the form of model-licensing deals nokia would possibly imagine.

Nokia ‘Brand to Return to the Consumer World’: CEO Rajeev Suri

No deal is drawing close however the nokia brand could eventually seem on a range of electronics, now not necessarily phones. “this is not a sentimentality factor,” suri mentioned.

Microsoft this week dropped the nokia title on its latest Lumia 535 smartphone, having got the nokia business back in April.

Nokia was once synonymous with mobile phones however the brand’s rating sank to 98th this 12 months among the world’s best recognized company names, down from fifth in 2007, in step with a survey by means of market researcher interbred.

The slide got here after first apple inc and then Samsung electronics entered the smartphone market to efficiently problem the finish firm’s decade of market leadership.