Micromax introudces Yu, A new sub-brand


Micromax introudces Yu: A new sub-brand for Cyanogen-based handsetsMicromax Yu

Micromax has introduced its latest challenge – an internet brand YU – which looks after constructing instrument and products and services to supply users a customized experience. Along with this, the enormous information is a strategic tie up with Cyanogen Inc., the makers of Cyanogen Mod roms for Android phones. So Micromax might be working to build its own layer of services into the running device.

The YU brand, owned with the aid of YU Televentures is an entirely owned subsidiary of Micromax Informatics and merchandise related to its going to be bought on-line most effective. YU is being targeted on the new age users and we can be seeing YU branded gadgets launching in India from next month onwards.

Speaking in regards to the Cyanogen partnership, Micromax co-founder Rahul Sharma stated, “We strongly really feel that CYANOGEN is the right accomplice to help us ship a differentiated expertise in the cell ecosystem, we are collectively committed to problem the boundaries of risk and create a brand new world.”

Kirt McMaster, CEO of Cyanogen added, “We’re desirous about this partnership as we share a standard imaginative and prescient around an impressive consumer-targeted cell expertise.

Micromax introudces Yu: A new sub-brand for Cyanogen-based handsets

Micromax and Cyanogen were in dialogue for the previous 12 months, beneath the undertaking Yureka. Venture Yureka was conceptualized to interact straight away with consumers and convey innovations that solve consumer issues, not simply instrument or hardware enhancements and is taking the form of a new model YU.

Next month can even see the launch of oneplus One, which ships with Cyanogen Mod CM11s ROM. It’s a 5.5-inch full HD telephone with impressive specs and powerful performance. We had reviewed the oneplus One and were fairly impressed with the overall package. Micromax has been known to offer consumers reasonably priced phones. If it manages to come back out with a device having killer specs with Cyanogen Mod ROM on it, oneplus One may just face some heat making an allowance for the distribution channels and methods of both corporations are moderately different and Micromax has a greater brand keep in mind price in India as in comparison with oneplus.