Micromax Bharat-1 4G Feature Phone Launched in Partnership With BSNL, Offering ‘Unlimited’ Calls, Data Usage


Indian phone manufacturer Micromax on Tuesday declared Bharat-1, the organization’s first 4G-enabled attribute phone that will enable customers to create “unlimited” voice calls and consume “unlimited” high-speed data at a nominal fee of Rs. 97 each month, thanks to its partnership with BSNL. 2,200. The Bharat 1 handset rivals Reliance Jio’s Jio Phone, and also the low-cost smartphone by Karbonn Mobiles and Airtel.

In the looks of it, the Micromax Bharat-1 attribute phone looks like one of the old dumb specs that were in fashion a decade ago, but inside the device have been contemporary hardware modules. It is powered through an entry-level Qualcomm Snapdragon chip that enables 4G VoLTE support. The Micromax Bharat-1 also supports more than 22 languages. That is a 2000mAh battery.

The “Made in India” Bharat-1 is a dual-SIM capable feature phone. It features a 2-megapixel camera on the back side, and a VGA camera upfront. The Bharat-1 will offer access to over 100 live TV channels, you will find tons of songs and videos as well, Rahul Sharma, also a creator of Micromax said. At Rs. 97 tariff plan, you can do everything on this phone, he added.

Sharma said the Bharat-1 phone will charge customers less than Jio Phone down the line. The “effective cost” of using the Micromax Bharat-1 will be Rs. 3,364, compared to Rs. 3,336 that a user of Jio Phone will spend on the device, Sharma said. However, if a customer uses the respective devices for a couple of decades, the Reliance Jio’s Jio Phone will wind up costing them Rs. 5,172, whereas the Bharat-1 would cost them Rs. 4,528. Three years down the line, the Bharat-1 will cost customers Rs. 5,692, while the Jio Phone price them Rs. 6,008 during precisely the same period.

The Bharat-1 attribute phone comes pre-loaded with BHIM UPI payments app, as well as BSNL’s wallet program, the executives said.

A lot is riding on the Bharat-1 for Micromax, which has lost much of its smartphone market share to Chinese smartphone manufacturers in the last couple of decades. The company, which once launched dozens of smartphone models each year, has launched just a small number of models this season. The company wanted to watch the “Chinaman” exhaust their resources, Rahul Sharma, co-founder of Micromax said in a recent media event.

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However, the organization’s Bharat-1 is expected to face stiff competition from Reliance Jio and Airtel. Reliance has already committed to ship over six million Jio Phone handsets, a device it sells for “free”. The business is expected to restart the pre-orders for the Jio Phone after this year.

If this competition was not enough, earlier this month telecom operator Bharti Airtel partnered with Karbonn Mobiles to introduce a 4G-enabled smartphone in the price of a feature phone.

The business said the Karbonn A40 Indian smartphone will be sold at Rs. 1,399 (a price cut of about 60 percent). On top of this, the phone includes a monthly package of Rs. 169 out of Airtel. The potential customers are required to make a down payment of Rs. 2,899.


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