Going Viral on Facebook is the most common thing that every brand wants. Since it offers them lots of engagements and helps them to make people know about them. However, going viral is not that easy, it takes a lot of research and patience. So the question is How to make your brand viral on facebook?
Well if you have this question in your head, then in this article we are going to answer it. Viral marketing is one of the most critical marketing campaigns that every other brand is talking about. But when it comes to viral marketing most of the companies fail to do so.
How to make your brand viral on Facebook:
Create High-Quality Contents:
Everyone is going to tell you that to make your brand go viral you need to spend lots of money on advertising. But that is not true. Instead, you should focus on creating high quality contents.
Most of the brand only focuses on advertisements, and they do not get as expected results. However, if you create quality content first that can archive lots of shares. Then you are good to go.
Also if you look at most of the top brands, they are working on focusing on building quality contents. As well as they are running ads for it.
Your primary goal should be to engage the customers as much as you can. Once you do so, you are on the right track.
Know Your Audience:
Without knowing your audience, you will not be able to go viral. Like, figure out, which are the posts that get maximum shares on Facebook. Once you do, you are one step closer to creating valuable content.
For example, most of the brands always up with the trend. No matter if there is a Football World Cup final or something, the brands always try to promote themselves through the trending topic. This way they get maximum engagements. As well as they do not have to spend lots of bucks on advertisements.
Posting often is also something that you need to do. You need to maintain the engagement of your page on facebook. However, the keeping consistency on a Facebook page can be a tough job for many of us.
But thanks to a bunch of facebook poster tools online. You can quickly schedule your posts and keep the consistency game to the top.
Partnering With Influencers:
Another thing that you can try to make your brand go viral is partnering with the influencer. Find an Influencer who has lots of page likes and gets quite a lot of engagements.
Once you found one of such influencers, partner with them and ask them to promote your brand. This way you will be able to reach to a bigger audience without investing lots of bucks in advertisements.
Tell A Relatable Story Through Your Content:
There are often times when most of the Facebook Page shares relatable stories on their pages. Not because they want to share something great. But the reason behind this that users on social media are more likely to share real-life stories.
Moreover, if your story connects them, you will get a bunch of shares on social media. Hence your posts will get more engagement.
In order to create relatable stories, you can create videos of people. Also, promote your brand or product from through it.
As we have talked about videos, well videos also play an essential role in making your brand go viral. Like you can create how to videos and share it on your Facebook page.
For example, if you are some Makeup brand, then you can create how to videos on Facebook. Like how your product can be used to look more good. This way, people will be more interested in your brand and get you more sales.
Bottom of the story is that, no matter what your product is. You need to figure out some “how to” video ideas that can help the viewers.
Also, make your videos as short as possible. Nobody likes to watch long videos on Facebook. Hence you better make your videos about 30 seconds long.
Get your content posted on popular pages:
What if some big page shares one of your Facebook posts on their wall?
Well, you will get a hell lot of engagements without spending a single penny on advertisements. There are so many brands who are already following this trick to get engagements and now it’s your turn to do so as well.
Even getting started with it is super easy. All you need to do is find some big pages and manually approach them for a share. Some pages may ask you some bucks to do so, and some pages might do it free.
However, even if they ask for bucks, it will be inexpensive compared to running advertisements.
Host a contest:
Hosting a contest is one of the most popular marketing trick used by almost every brand out there. As it is one of the instant ways to get more engagements, it is cost effective and people just love contests.
You can simply organize a quiz competition where you can ask people some questions. Or you can do a giveaway where you can ask people to tag their friends to win it. This way you will get instant engagement on your facebook page.
And at the end of the contest or giveaway, you can simply offer one of your products as a prize. This way, you do not have to spend anything on the ads as well you will be able to get a huge engagement.
So those were a couple of steps that you can follow to make your brand go viral. However, before following any of the steps, we would recommend you to know your audience and then work on your steps. Else you will end up wasting your money and time.
Anyway, if you have any more questions, then you can comment below.