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LG’s new smartphone offers sharper pictures than other prime phones, whereas carrying a customizable keyboard that promises to make typing more uncomplicated.The G3 phone’s excessive-decision show has 538 pixels per inch. Most other telephones are in the 300-pixel range, with a handful accomplishing the 400s. The cellphone’s show measures 5.5 inches diagonally, but the cellphone is best a tad greater and heavier than Samsung’s 5.1-inch Galaxy S5 (evaluation I photos).

However the LG G3 lacks water resistance, a fingerprint reader and a coronary heart-rate monitor – all of that are found within the S5.

In an interview Tuesday, U.S. advertising government Chang Ma said LG wanted to emphasize simplicity and steer clear of loading the telephone with options which can be complex to use or don’t work neatly. With water resistance, for instance, Ma said LG would have needed to “sacrifice other key options and features,” including preserving the load down and the tool small enough to hold effectively.

The G3 also promises fast auto-focusing and one-touch controls on its 13-megapixel digital camera. folks will be capable of unencumber phones not with passcodes but a sample of taps on the screen. The keyboard’s top may also be adjusted to make keys bigger or smaller, and users can select which symbols appear on the underside row.

however a number of the innovations within the G3 are familiar. for instance, it bargains a approach to disguise certain photographs and video when lending a telephone to others. Samsung’s S5 has a equivalent function.

LG said the telephone can be on hand in a number of markets this week, including its dwelling country of South Korea. it’ll be to be had in the U.S. this summer thru all main wi-fi carriers. prices weren’t introduced.

LG has had hassle getting seen for its smartphones in a market dominated through Samsung Electronics Co. and Apple Inc. consistent with Gartner, LG had a market share of lower than 5 % last year, in fourth location simply in the back of Huawei. Samsung had a 31 % market share final year and Apple had 16 %.

final year’s LG G2 (evaluate I footage) cellphone was extraordinary for transferring the ability and volume controls to the back, which the corporate stated made the telephone easier to handle and not more prone to drops. however the phone got little consideration. The G Flex (evaluate I pictures), a telephone with a curved display, was expensive, and the benefits of the moderate curve weren’t apparent. LG also makes the Nexus 5 (review IPictures) telephone underneath Google’s model.

Ma said LG has realized from prior launches and can emphasize not the specifications and the know-how but the advantages that they supply.