Facebook’s photo-sharing Program Instagram said on Monday it promoted its Manager of product management Vishal Shah as the head of Merchandise, effective immediately.
Shah, who joined Instagram at 2015, assumed the position previously held by Adam Mosseri, that had been appointed since Instagram’s mind in October, following the high-profile exits of co-founders Kevin Systromand Mike Krieger in September.
As the manager of product management for Instagram, Shah headed consumer, business, and revenue products divisions, including search, explore, Ads, IGTV, and purchasing.
The appointment of Shah comes at a time when Facebook’s core platform is under fire for how it safeguards customer data, while it defends against political attempts to spread false info.
Facebook has seen many executive departures this season, such as departures of all co-founders of all Facebook-owned messaging program WhatsApp Jan Koum and Brian Acton.
Late last month, Instagram launched a new feature dubbed”Close Friends” allowing users to share their stories with a smaller group of people.
The new feature, which will show up on the user’s profile from the side menu empowers Instagram’s more than 1 billion users to make a smaller set of friends and share tales exclusively with the category.
Facebook has been focusing on Instagram, its fastest-growing revenue generator, since the social networking website’s core platform has come under fire from authorities pushing to improve data safeguards for personal privacy, to combat addiction to social websites, and also to prevent misinformation or bogus news.
Rival Snap proprietor of Snapchat, which faces stiff competition in Instagram has been shifting the program to lure more users and advertisers. Snap also bagged a $250 million (approximately Rs. 1,800 crores) investment in Saudi Arabia’s Prince Alwaleed bin Talal because it shifted toward a self-serve version for advertisers.