Indignant Birds creator Rovigo’s revenue down by means of 50 percent in 2013


Rovigo, the Finnish maker of the well-liked cell sport “offended Birds”, on Monday pronounced a 50 pace drop in earnings in 2013 because it increased investment to face rising competitors.

Web income dropped to 26.9 million Euros ($37.three million) from fifty five.5 million Euros in 2012, while revenue fairly elevated by means of 2.5 percent to 156 million Euros.

The company, which had revenues of 5.four-million Euros in 2010, needs to extend beyond the video games business to grow to be a world leisure firm.

“offended Birds” entails the usage of slingshots to launch little birds at fortresses constructed by means of green pigs. Extremely addictive, it speedy turned into probably the most a success cellular game in historical past, and has spawned an entire franchise of merchandise and media tie-ins.

“We’re creating long lasting industry, and strongly imagine our entertainment technique will consolidate Rovigo’s place as one of the vital world’s most liked brands,” the corporate said in a commentary.

In 2013 Rovigo opened six amusement parks in Finland, Spain and China and entered the publishing trade with more than 100 youngsters’ books in over 30 languages.

It also created a film animation production workforce in the us and the primary offended Birds feature movie is expected to most desirable in 2016.

Gross sales of offended chicken spin-off merchandise accounted for 47 pace of Rovigo’s complete revenue in 2013.

The corporate staff grew final 12 months by using 500 people to achieve 800 employees.

Rovigo’s new sport, “big name Wars II”, topped the record of paid apps on Apple’s Pasture in a couple of Western countries when it was launched in September 2013.


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