Indian Girls car buyers Researched

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Nonetheless, this isn’t to mention that girls are a little section as they now constitute 15 percent of their total car buyers, a figure that is simply expected to rise. Driven with education, work, higher spending power and changing lifestyles, an increasing number of Indian girls have been taking to the wheel. So, what exactly do they search for when purchasing cars? Are color, price and simplicity of driving actually the main buying criteria? Or are their buying patterns entirely different? PremonAsia, a customer insights firm conducted a country-wide questionnaire to find out precisely that and a whole lot more.

Overview

A poll of 3,945 individuals — comprising 3,350 girls car owners and intenders (includes a common home car but intends to purchase brand new one), also 595 guys who purchased a car to get a girl — has been ran across 28 cities in India. They had their state in five keys areas of vehicle ownership — brand image, product performance, sales and delivery process, aftersales service, and cost of ownership, with appropriate weightings given to every one of these. Below are a few insights into the mind of this girl car buyer.

Honda
Honda has come out on top, displaying fantastic performance across all parameters. Merchandise and cost of ownership appear to be trump cards to the new and it experts the competition in these regions. Models which contributed towards positive sentiment to its new included the City sedan as well as the Jazz hatchback, with advantages like seating comfort, infotainment and simplicity of use. Honda’s ability to control a high resale value for longer periods also been shown to be a significant attraction for girls buyers. But many believed that there is some scope for improvement in regions like the customer- handling skills of salespeople, vehicle delivery timing and a smoother aftersales experience.

Merchandise: 8.5/10
Sales & Delivery: 9/10
Aftersales Service: 8.5/10
Price of Ownership: 8/10
Total: 8.5/10
Volkswagen
The promise of German engineering appears to get bided nicely with girls who voted VW a close second in the poll. Visually appealing products and innovative technology helped it place an industry-best rating for new image. Additionally, girls also look impressed with the revenue experience VW offers, barring a timely vehicle delivery. The Polo and Vento came highly ranked, but economists did point out drawbacks like inferior engine refinement and AC performance. Additionally, the higher costs involved in servicing and repairs are a significant concern.

Merchandise: 7.5/10
Revenue & Delivery: 9/10
Aftersales Service: 8.5/10
Price of Ownership: 8.5/10
Total: 8/10
Nissan
It dropped out on new image and there is a perception that it lacks exciting cars, together with innovative technology. But where it will nicely is in its ownership experience, posting high scores for total sales experience and vehicle delivery timing, together with the highest rating for aftersales service. Additionally, the expenses of owning a Nissan are not so high and girls buyers appear to like their reliable, fuel-efficient nature. Nissan’s Micra finds a solid likeability among girls, especially because of its decent headroom, driving smoothness and interior design.

Merchandise: 7.5/10
Revenue & Delivery: 8.5/10
Aftersales Service: 9/10
Price of Ownership: 8.5/10
Total: 8/10
Ford
The Blue Oval comes fourth in the poll, with consistent likeability among owners, round parameters. But, its brand image rating falls as many buyers indicate a deficiency of exciting cars. The EcoSport came around because the best-rated Ford model and buyers liked it for its manoeuvrability, chair comfort and infotainment system. Resale value is, however, perceived to be a significant drawback for those vehicles. Buyers believed that Ford did a good job with the revenue experience and vehicle delivery but said that the dealership facilities might improve.

Merchandise: 7.5/10
Revenue & Delivery: 8.5/10
Aftersales Service: 8/10
Price of Ownership: 8/10
Total: 7.5/10
Its traditional advantages like low cost of ownership and high resale value document powerful performance. However, product and brand pull the business down. There is a wide variance in model-level performance for your brand. The WagonR, Swift and Dzire find higher likeability among girls owners compared to this Alto, Baleno and Brezza. They also appear to demonstrate preference for some other brands within a section.

Merchandise: 7/10
Revenue & Delivery: 8.5/10
Aftersales Service: 8.5/10
Price of Ownership: 8.5/10
Total: 7.5/10
Renault
The French manufacturer is co-ranked fifth, alongside Maruti, in this poll. While trader measures is where Renault does nicely in managing women car buyers, product and brand lowers their entire standing. That is a perception that the new cars are not very exciting and that spares are expensive. In the model level, the Kwid does marginally greater than the Duster. While ratings on goods and brand for all these models are similar, the Kwid scores better on price of ownership and trader measures. Respondents were impressed with the general sales experience, especially with the understanding of the sales staff and with all the vehicle delivery.

Merchandise: 6.5/10
Revenue & Delivery: 8.5/10
Aftersales Service: 8.5/10
Price of Ownership:8/10
Total: 7.5/10
Hyundai
It neither succeeds nor does badly on some of those parameters. Revenue and delivery is a place which records powerful ratings. Buyers also reacted positively to the styling and interior quality of its cars. Where the i20, Eon and Creta perform quite nicely across steps, the i10 Grand brings Hyundai’s overall standing reduced. Cost of servicing and spare parts is on the higher side and is a place of concern.

Merchandise: 7/10
Revenue & Delivery: 8.5/10
AfterSales Service: 7.5/10
Price of Ownership: 7.5/10
Total: 7.5/10
Toyota
The Japanese carmaker recordings industry-best ratings on earnings and vehicle delivery. Most girls buyers believed that they received a great deal with their vehicles which were delivered in time and without any defect. Toyota’s products nevertheless appear to fail in exciting girls owners and many believe that the newest lacks visually appealing and innovative cars. While the Etios listed the best ratings among entrance mid-size cars, other models of Toyota didn’t perform too. The new aftersales experience is mainly fine.

 

Merchandise: 7.5/10
Revenue & Delivery: 9/10
Aftersales Service: 8/10
Price of Ownership: 7/10
Total: 7.5/10

Mahindra
Mahindra’s ranking is reduced due to manufacturer, product and price of ownership facets. In the poll, many girls buyers believe that the newest lacks visual appeal and innovative products. Resale value for Mahindra products too is viewed as a negative. Buyers, however, admit the massive boot area, chair comfort and floor clearance offered by the Indian SUV manufacturer. Trader experience too is graded slightly higher, and so is aftersales experience.

Also See:

  • Merchandise: 6.5/10
  • Revenue & Delivery: 7.5/10
  • Aftersales Service: 7.5/10
  • Price of Ownership: 7/10
  • Total: 6.5/10

Tata Motors records mediocre performance across all measures, with merchandise being the main weakness. Barring the Tiago, which does relatively better, the majority of Tata’s models fail to provide an impressive experience to their girls owners. Benefits of getting in and outside of the vehicle, smoothness of driving, and legroom are listed as areas of weakness. Visual appeal has not been a power, but this has been changing since the Tiago’s launch.

  • Merchandise: 5.5/10
  • Revenue & Delivery: 7.5/10
  • Price of Ownership: 7/10
  • Total: 6.5/10

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