Having a website is all well and good as it will give you a presence online. However if you want to attract visitors, convert customers, and expand your reach – you need to start thinking about internet marketing.
The problem with online marketing is that it can be vast, and really quite confusing for the uninitiated. That being said there are several important areas of internet marketing that you shouldn’t ignore, and should start focusing your attention on immediately:
- Search Engine Optimization (SEO)
When most people want to look for something online they turn to search engines – which is why it is important that your website show up on its listings. Essentially SEO is the art of optimizing your website and its content so that it is not only listed on search engines, but actually ranks higher up on its results so that it is more likely to be seen and reel in visitors.
- Social media
Alongside search engines a sizeable amount of traffic online flows through social media platforms such as Facebook, Twitter, Instagram, and so on. To tap into that potential you will first need to establish a presence on these social media platforms, then build up a following and start to publish content on it. Make no mistake building and managing a social media presence is a lot of work – but the payoff is worthwhile.
- Content marketing
The content that you publish on your website and on social media is part and parcel of your online marketing as well, and you should develop a strategy to distribute your content and make it work for you. Via guest posting, video marketing and other methods you can use your content to build your brand, increase awareness, and ultimately attract more people to your website and convert them.
- Online advertising
Technically this is optional, but one of the best ways to get quick results out of your marketing is by advertising online. Nowadays there are many ways in which you could do so, including PPC ad networks on Google, Facebook, and a variety of other platforms. There is risk involved with advertising since you’ll have to pay in order to publish your ads – however with the right approach the returns on your investment should more than justify it.
Aside from learning more about these four areas, you may also want to follow the top 10 digital marketing influencers so that you can keep up with the latest trends as well as gain some valuable insights into how they go about structuring their online marketing. The information they provide could help you to improve your own efforts and increase its effectiveness.
Of course if you feel you don’t have the time or expertise to carry out internet marketing yourself, you could get help from an internet marketing service. By outsourcing the grunt work to others, you can then free up your time so you can focus on improving other areas that are equally important to your business and website.