For many people running digital marketing campaigns or utilizing online marketing services, the end goal isn’t to promote themselves, but rather to promote their company or product. For some web entrepreneurs, however, they are their own product. Whether you’re a performer or a video content creator, if you’re in the business of selling yourself to the masses, then smart online marketing is essential.

However, there’s more to marketing yourself online than just creating a presence on social media and bombarding your audience with selfies. If you want to take your career to the next level, then follow these tips on how to promote your personal brand online.

Understand and Utilize Smart Branding

Branding is the concept of giving your company a carefully constructed image. If you’re in the business of selling yourself, then it means that you need to decide just how you want to present yourself to the world. This means deciding if you want your brand to be upbeat and lighthearted or more serious and mysterious. One top trick of personal social media branding is to use the same filter on all of your photos. This helps to define the tone of your unique, consistent brand. It might seem shallow and unimportant, but these little details can really affect how the world views you.

Consider Your Words Carefully

When you’re just using social media for personal reasons, you can be pretty free to say whatever you want, especially if you have the privacy settings turned on for your accounts. However, when you’re trying to promote yourself, it’s important that you consider your words carefully. There once was a time when people said that “any publicity was good publicity,” but that’s not so true in the digital age. You want to appeal to a large group of people and be careful not to offend anyone.

Don’t Oversell Yourself

People don’t like to be spammed with updates and photos from companies and they really don’t like this sort of behavior from individuals. Remember, there’s value in being somewhat cool and aloof. Don’t update your social media pages every single time you check the mail or change your outfit. Post pertinent and relevant things, yes, but don’t oversell yourself. People view those who update their Instagram or Facebook pages every hour as a bit desperate and this image isn’t good for your personal brand.

Have Fun and Be Sincere

As stated above, desperation is an unattractive trait. In a desperate attempt to get attention, sometimes people will be insincere in how they present themselves online. While it’s fair that you might want to keep some aspects of your life private, you should be sincere and honest in how you present yourself. In a world full of so many social media stars being insincere in how they depict their lives online, it’s always refreshing to see someone who is honest and sincere about who they are as people. Basically, you should never pretend to be something or someone that you’re not.

Social media can be a phenomenal way to launch your career, but you need to be smart about how you promote your personal brand online and avoid making some common mistakes. If you follow these tips, you can achieve social media popularity the right way.