Google and Mattel Bring Back View-Master


Google and toy giant Mattel stated Friday they have been teaming as much as revamp the traditional View-master device, injecting it with digital-age digital reality.

The upgraded View-grasp – a device unveiled in 1939 to permit folks to view slides to simulate a 3-dimensional experience – will become “an immersive digital experience for children,” a observation from the 2 corporations stated.


The brand new tool will be to be had later this yr at a value of around $30 for US consumers.

A pattern reel permits customers to experience a ride into area with a tour inside an area shuttle, and an opportunity to discover locations in 360 levels. Additional reel packs shall be sold one by one.

The brand new View-master will contain the Google Cardboard platform – an cheaper device which uses a smartphone enveloped in the folds of cardboard for a simplified digital fact experience.

It’ll be paired with a smartphone and app to supply “an innovative and interactive finding out atmosphere,” the observation stated.

“The View-grasp was first offered at the 1939 World’s honest in ny, giving shoppers access to miraculous 3D worlds via merely choosing a reel and looking through a tool,” mentioned Mattel vp Doug Wadleigh.

“By means of working with Google’s Cardboard platform, we are now ready to take that have even additional, bringing the discovery and immersive viewing experience of the View-grasp to the digital age.”

Mike Jazeera, product director for Google Cardboard, mentioned, “many of us on the Google Cardboard staff grew up taking part in with View-master, so we were excited to collaborate with Mattel and to see the viewer evolve and work with Google Cardboard.”