For Expand Internet TV Content Xiaomi Invest $1 Billion

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Xiaomi Expand Internet TV Content

China’s Xiaomi know-how Co Ltd mentioned on Tuesday it might spend $1 billion (roughly Rs. 6,100 crores) to enlarge its internet television content as the arena’s third biggest smartphone maker ramps up its push into the lounge, and a market estimated to be worth $3 billion (roughly Rs. 18,400 crores).

Xiaomi’s burgeoning television unit contains its Xiaomi tv as well as a set-top field, which both use its device and content material. The company is perfect recognized for its budget smartphone and pills which have gained it legions of lovers international.

In a post on its respectable Weibo micro blog, Xiaomi said it had employed Chen Tong, a former executive at Chinese internet firm Sine Corp, to overtake the tv business and make it extra “diverse and exciting”.

Xiaomi to Invest $1 Billion to Expand Internet TV Content

“We wish to repeat the success of Xiaomi’s hardware integration edition within the television industry,” Chen mentioned at a press conference, in line with Xiaomi’s micro blog. The company did not to present further details.

Xiaomi’s expansion of its web tv trade pits it in opposition to native web companies together with Alibaba crew protecting Ltd, Ten cent Holdings Ltd and Baidu Inc, all of which have lately elevated their investment into web television, a market Chinese consultancy iresearch says is estimated to be price $3 billion in 2014.

Xiaomi stated it could actually make investments additional in web tv someday.