Foodpanda has lately been increasing its spending in India and after having launched a brand new television commercial that includes the eponymous mascot, it has now announced the acquisition of competing supply portal tastykhana.
Foodpanda is backed via Rocket web (whose portfolio of different portals active in India embrace Jabong and fabfurnish) and tastykhana is backed via delivery Hero, which competes with Foodpanda in the restaurant delivery business in many elements of the world. Apparently, except the tastykhana acquisition, Foodpanda has also bought 3 Mexican companies in the same industry from delivery Hero, including every other 2,500 eating places and 10 cities to its reach there. And supply Hero in flip has got companies in 5 international locations in South the usa from hello food, a Foodpanda affiliate.
The 2 teams mostly operate in different markets, with delivery Hero being more active in Europe and Foodpanda within the emerging markets. With these acquisitions, Foodpanda now has a presence in 38 nations, while supply Hero has grown to be energetic in 23 nations.
Foodpanda Buys Competing Portal TastyKhana, Expands Reach in India
Foodpanda India MD Rohit Chadha had stated in August (after the company raised its newest spherical of funds) that it will use the funding to consolidate its position available in the market; it additionally acquired every other competitor – delivery club – in Russia not too long ago.
In India, companies like just eat (which was once based in Denmark in 2001) are competing instantly with tastykhana. Just eat constructed a foothold in India with the aid of buying a 60-percent stake in hungry zone, a Bangalore-based totally meals delivery company. Others, like native data services company just dial and Zomato, have also pointed out adding supply and payment options, which might convey them into direct competition with Foodpanda in India.