Flipkart Diwali Dhamaka domain name

After Amazon, it’s Flipkart’s turn to get a share of its competitor’s fan base.

Amazon kicked off its Diwali Dhamaka sale, whereas Flipkart referred to as its pre-Diwali sale the large Billion Day sale. Amazon tried to position a damper on Flipkart’s special occasion by allegedly buying the domain bigbillionday.com. So, whenever Flipkart fanatics would click on the link, they would be directed to Amazon India’s site.

Now, Flipkart has given Amazon a style of its personal drugs. Flipkart has bought the domain title Diwalidhamaka.co.in, which directs customers to Flipkart. This handiest presentations that the e-commerce struggle between Flipkart and Amazon has further intensified within the festive season as each one tries to grasp a bigger section of the market share.

Flipkart goes the Amazon way, buys Diwali Dhamaka domain name

Prior this week, Flipkart’s  big Billion Day Sale didn’t develop into a huge hit and the company got flak for just about the whole lot – be it marked up costs and out of inventory woes or selling some merchandise in reality cheap endangering giant brands. It even compelled founders and ex-Amazon employees Sachin Bansal and Binny Bansal to due to this fact push out an apology e mail to its every purchaser.

The obsessive pre-Diwali cut price bonanza was obviously visible on condition that both Flipkart and Snapdeal had entrance page commercials within the occasions of India. In spite of the accusations, Flipkart claims it “got a billion hits” and $one hundred million of GMV (gross merchandise worth) gross sales in just 10 hours. Snapdeal too was once claiming something equivalent, with gross sales worth Rs 1 crore a minute, so roughly just about Flipkart.