Fitbit Planning Expansion Into India & Other Asian Markets



Fitbit Planning Expansion

After asserting three new fitness trackers, Fitbit is planning to increase its attain to Asian markets next yr.

Fitbit, as said through WSJ, might be making its look in India, Indonesia, Philippines, and Taiwan. “I believe the Asian market can be a tremendous contributor to Fitbit’s global boom inside a couple of years,” elaborated Yolanda Chan, vice chairman and normal manager of Asia Pacific in an interview with the Wall street Journal.

Significantly, Fitbit recently elevated its South Korea, China and Thailand markets, and Chan delivered that the firm can also be getting ready to extend to different regions in China together with Guangzhou, Suzhou and Shenzhen.

The California-based totally health tracker agency can be investing in a considerable quantity of promoting of its model. “subsequent year, we will have more aggressive marketing campaigns within the region as most of the people just isn’t privy to Fitbit,” added Chan. Fitbit can be noted to be selling itself by way of social apps like we chat and Sina’s Weibo.

Fitbit Planning Expansion Into India and Other Asian Markets in 2015

To stay beforehand in the competitors, Chan added that the agency is in talks with some model designers and designer manufacturers to make Fitbit merchandise more hanging. It is value noting that Tory Burch, an American fashion designer, collaborated with Fitbit to design the Flex accessory, which integrated a brass pendant and bracelet.

The agency ultimate month unveiled three new health trackers, the Fitbit cost, Fitbit cost HR, and Fitbit Surge. It also announced Cortana compatibility for its newest health trackers, permitting windows phone 8.1 customers with the updated Fitbit app to use the voice-based digital assistant to lend a hand set up and screen their health regimes apart from logging meals intake.