Facebook Inc launched a smartphone app on Tuesday so one can allow consumers to replace disappearing photographs and videos without requiring Facebook debts, the internet company’s latest effort to increase cellular services beyond its core social community.
The new app, dubbed Slingshot, permits users to sign up for the provider with their mobile phone number and fix with chums of their telephone’s contact record or, if they want, by finding their Facebook pals.
Photographs on Slingshot disappear from customers’ phones quickly after they are viewed, reflecting a rising nervousness about privateers within the age of web social networking.
Facebook’s free up of Slingshot comes as a brand new crop of mobile messaging services and products gain popularity and threaten to attract younger customers away from Facebook’s 1.28 billion-consumer social network.
To help mitigate the threat from different social networks, Facebook is growing quite a lot of standalone apps and acquiring quick-rising rivals. In 2012 it bought photo-sharing provider Instagram and in February it announced plans to obtain messaging app whatsapp for $19 billion.
Snap chat, an app that lets customers send messages that automatically disappear after a number of seconds, grew to become down a $3 billion acquisition supply from Facebook remaining year, according to media stories on the time.
Unlike different messaging apps, Slingshot is not going to permit customers to view the messages they have received from their friends unless they reciprocate and send back a photograph or video of their very own. The guideline is designed to make Slingshot a provider for which everybody contributes material, even if it could possibly require a learning curve that confuses or turns off some customers.
“When everybody participates there’s less pressure, more creativity and even the little issues in existence can grow to be awesome shared experiences,” Facebook mentioned in a blog post announcing the provider on Tuesday.
Slingshot can be available in the United States on Tuesday for Android and ios gadgets.