People today have a choice in dentists, so you can bet that they are taking their search online in order to find the one professional that they can trust. One of the primary ways that your dental firm can enhance its image and online marketing potential is through the creation of a functional and contemporary website. With that in mind, consider the following basic elements of a properly designed dental website and how you can put it to your advantage today.
Focus on the Aesthetics
It is true that consumers, and your prospective patients, are attracted to websites that look nice. While all that glitz and glamor do little to indicate your skill as a dentist, these elements are nonetheless important to get people to stick around long enough to hear what you have to say. This is why one of the core elements of every dental website should be visually appealing images, video, and textual content.
You have heard that a picture paints a thousand words, and this continues to be true with the modern day website. If you put low quality images on your site, a new visitor will just click off as quickly as they arrive. At the same time, high quality images convey the sense of professionalism and attention to detail that patients are looking from in their dentists. You will want get a professional dental photographer to develop an online portfolio that you can then use on your own website. This will enhance the aesthetic feel to your website and to your print based marketing literature as well.
Do not discount the value of the online video. These are quite common today, and can easily be viewed on smartphones and tablets. Consider having a professional company shoot and edit a promotional video for you and get it online in a way that is easily accessible. Short video clips should also be a part of. your design element on various pages as well in order to enhance the quality of the information that you are trying to convey to those who pay you a visit.
It is also important to consider the text that you include on your dental website. The structure is important as well. You do not want to have layer upon layer text, as this will look like a book and visitors are not likely to read what you have to say. Instead, focus on text that is extremely relevant and is written in a concise format. Font choice is important. Make the graphics visually appealing and large enough that they can be easily read. All of these items are vital to the overall look of your website. In addition, focus on text that is helpful in terms of SEO rankings. You need relevant text that is applicable to the very types of searches that individuals are conducting online when looking for a dentist in your area. Do this and you will notice an increase in the number of unique visitors to your website every month.
Navigational Features Are Important
Little is more frustrating than landing on a website only to find it difficult to find your way around. If your dental website is not easy to navigate, most people will likely click off and go in search of a site that is more user friendly. Your goal should be to convert a visitor to your website into a future patient. To do this, you need to put yourself in their shoes. What are you looking for? How do you get there? What is your role as the dentist once the arrives at that location on your website? Find a way to get them to contact you, either via online or by telephone, and then work to make it easy to do so. This one element will go a long way towards helping you create a dental website that shines.
Have a Designer That Understand the Technical Side of Things
Not all website are created equal. You might have a great looking website, but if the coding behind the scenes is poor, so will your placement within the search engines of the world. Since you are a dentist and not a programmer, this likely means that you will want to contract the work out to the professionals. Companies such as Solution21 who have a dedicated staff and laser focus on dental and medical website design are good candidates for hire. You stick to taking care of the oral health of your patients and allow your web designer to focus on getting you noticed in the community that you serve.
These core elements of a dental website will help yours shine. This will attract new prospects to your practice and increase your visibility in return. Focus on them today to get the results that you have been looking for.