Can Fashion (Really) Save the World?

Lauren Bush Lauren Says Fashion Save the World

It’s a question we debate a lot: Can type and philanthropy co-exist? So when Nordstrom introduced their newest pop-in retailer, TMRW TGTHER, we have been intrigued. Their idea: a retail house and on-line store with “eco-pleasant, up cycled, artisanal, and neighborhood-focused items.” Their choices: homegrown hits like an exclusive vary of Lauren Bush Lauren’s FEED luggage, Brooklyn-based totally gather Journal and South African springbok boots loved by using our own type editor, Danielle Prescod. Their fearless chief: Olivia Kim, Nordstrom’s Director of ingenious projects, who used to be more than game to talk concerning the paradox—and the potential—of the concept that we will store to save the world.

“the primary rule of products that provide again is that you have to want them anyway,” Kim explains. “in any other case, it’s insulting your purchaser. There’s nothing in TMRW TGTHR that I wouldn’t already want in my home, or my closet.” An opening Ceremony alum, Kim collects tattoos the way some kids hoard baseball cards, but her authentic ardour is gazing how her peers like to attach—and often, she says, it’s via shopping.

Can Fashion (Really) Save the World? Lauren Bush Lauren Says ‘Yes.’


“An immense factor about our era, Millennial, or no matter they want to name us,” Kim muses, “is that we do love to buy, and we don’t make an apology for that, as a result of we’re making our personal cash and driving our personal careers. But we’re also truly conscious about the wider world. And i think, we consider—i do know I consider—that we shouldn’t must choose between taking a look good and giving back. I think taking a look at shopping versus making a difference as an either-or factor is crossé. There’s been this explosion in acutely aware, sustainable merchandise that are also actually cool. And it’s as a result of web—as younger girls, as shoppers, as a part of the Nordstrom community, and the fad group—need to have each.”

Kim’s collaborator, Lauren Bush Lauren, is of the same opinion. “I’ve always felt procuring and philanthropy were a pure fit,” she explains. “type is a wearable art type, but in addition a strategy to categorical yourself and your id. If your id is that of someone who’s compassionate, and cares, and desires to make the world a better position, philosophically it’s a very natural fit to indicate it for your clothes.”

Or in Lauren’s case, your luggage—unique ones created in Kenya by means of artisans, with proceeds going back to the UN World meals Programme. “income from these bags return to feeding youngsters in Kenya,” Lauren says, “And i believe some of them are already offered out!”

“They’re so just right,” Kim echoes. “after I search for issues to position in Nordstrom, I ask myself, ‘if I saw a girl wearing that on the street, would I wish to know the place she acquired it?’ And these new FEED bags, if I saw any individual on the road with them, I wouldn’t ask her anything. I’d simply walk up,” she says, laughing, “and take a look at to steal it!”

Not precisely the definition of “seem to be excellent, do just right.” However what’s a bit model crime in the face of helping others?

Comments are closed.