Blackberry announced partnerships with Samsung Electronics Co and other excessive-profile tech avid gamers on Thursday, broadening the attain of its new cellular-software management and security platform, and sending its shares 7 % greater.
Blackberry and Samsung, the world’s No. 1 smartphone maker, will provide a “highly secure mobility solution” for Samsung’s Android units starting in early 2015. The device will wed blackberry’s security platform with the South Korean firm’s own security tool for its Galaxy devices.
“The partnership with Samsung is a very big deal,” said John Jackson, a technology analyst at IDC. “it can be hard to imagine a partnership with more vital practical affect potential.”
Blackberry mentioned the tie-up is a protracted-time period commitment.
“To make this Samsung partnership happen, we went to the very best ranges of both companies, so this is a very severe relationship,” mentioned John Sims, blackberry’s head of undertaking services, calling the deal “the tip of the iceberg.”
BlackBerry Signs Up Samsung, Others, in New Mobile Services Push
Blackberry additionally touted a string of improvements to its present merchandise, including cell video-conferencing via its messaging app and the power to divide utilization costs between organization and employee.
Blackberry’s Nasdaq-listed shares closed 7 % higher at $12.06, their highest close on account that June 2013.
the new platform, the blackberry undertaking carrier, or BES12, will permit corporations and government businesses to manage and make steady not handiest blackberry’s cell gadgets, but additionally those running systems corresponding to Google’s Android, Apple’siOS and Microsoft’s home windows platform.
For the primary time, the platform can even be capable to take care of and make steady clinical diagnostic equipment, industrial machinery and even vehicles.
The company additionally announced a BES12 maintain Bright star, the arena’s greatest Wi-Fi distribution firm, and a tie-up with business software company Salesforce.com so that it will let purchasers in healthcare and other regulated industries that use Sales force software securely get admission to knowledge by the use of the blackberry platform.
“This plan will not be completely different from what I laid out on day one, but it was once onerous for folks to comprehend and believe me then as issues had been a multitude then,” blackberry Chief govt John Chen stated. “the important thing message lately is the ecosystem is coming again and the telecoms are very excited.”
The new services and products are the backbone of Chen’s plan to turn around the smartphone pioneer, whose gadgets have misplaced floor to Apple’s iphone, Samsung’s Galaxy gadgets and a slew of different gadgets powered by way of Google’s Android platform.
Whereas nonetheless a player in the smartphone trade, blackberry is pivoting its center of attention to products and services and the demands of a large base of endeavor clients which can be increasingly grappling with knowledge safety concerns.
The Waterloo, Ontario-primarily based firm mentioned its shoppers have registered for 5.1 million BES licenses since it launched a migration push in March, with some 30 % of them transferring from rival cell-software administration structures.
Blackberry also mentioned it is going to launch its lengthy-awaited basic smartphone on December 17 at occasions in ny, Frankfurt and Singapore. The device, which bears similarities to the once common blackberry bold, will go on sale immediately in launch markets and be priced at $449 (roughly Rs. 27,600).