Blackberry Ltd Chief government John Chen penned an open letter to present and former blackberry customers on Wednesday in a push to create some buzz for the corporate’s new blackberry classic instrument, which is about to debut later this yr.
The basic, which bears hanging similarities to the corporate’s once wildly common daring smartphone, will come with a complete top row of navigation keys and a track pad. These are options that many blackberry lovers ignored when the corporate rolled out its revamped blackberry 10 line of devices remaining yr.
Chen conceded that the company has made some errors in the previous few years saying: “it is tempting in a all of a sudden altering, hastily rising cell market to alter for the sake of trade – to mimic what’s fashionable and match the trade-same old, kitchen-sink manner of trying to be all things to all people.”
“After we lose sight of what you wish to have and also you need, we lose you,” he said, in a letter published on the blackberry blog.
BlackBerry Classic Coming Soon; Reminiscent of Once Popular ‘Bold’ Series
The letter from Chen comes 2 days after fact tv big name Kim Kardashian created a stir via professing her “love” for blackberry units, and confessing that she owns a cache of bold units, at a convention organized by means of tech news web page Re/code in California.
Chen, who stepped in to take the reins at blackberry when the company used to be faltering badly a year in the past, has moved hastily to get blackberry again on target, selling some property, partnering to make its manufacturing and supply chain more efficient, and elevating money by the use of the sale of the company’s intensive actual property holdings in Waterloo, Ontario, the place it’s headquartered.
In September, the corporate launched an unconventional square-screened smartphone, the blackberry Passport. The classic is ready to have an even bigger and sharper monitor than its predecessor, the bold, along with a lot better app catalog and a myriad of different features.
“We are committed to earning your small business – or incomes it back, if that’s the case,” he mentioned, promising the corporate would share more details about the traditional in coming weeks.