What manages to catch a person’s attention? An image? A script? No, a video. Nothing screams attention louder than motion picture. When you want something drilled into a person’s head for a long time you resort to video. The current education system swears by it, why shouldn’t business sector follow the same? It’s one of the best tools in marketing and if used efficiently your product can create ripples even before your customers lay their hands on it. So, what makes it tick and how do you achieve the perfect advertisement through video? Here, some of the best practices to advertise through video, namely YouTube are listed.
1. Know Your Audience
When you are marketing a particular product/Service, it’s important you have a well defined target audience and aim at them. A generalized video aimed at all will probably leave a faint mark as compared to something personalized. If it targets to several different groups then make sure you highlight what’s store for each one of them. Also be very specific about the group that you target – it should likely be close to your niche. Know what your audience are looking for based on the current season and their preferences. For instance, if you would like to promote various stores’ Christmas gift offers, exclusive gifting discounts like Ferns N Petals coupons through video marketing; try promoting it to audience that would like to shop gifts online rather than focusing on broader audience who would rather buy furniture online but not gifts.
2. Short and Simple
When it comes to advertisements, viewers tend to lose patience. The longer the ad, the more chances of it being skipped. And you wouldn’t want that, would you? And if the ad comes without the skip option then god forbid the negativity that tends to build up around your brand.
3. Defined points
If you’ve a message to convey then do so as quickly as possible in simpler, easier-to-comprehend language. Do not beat around the bush. Your customer base isn’t naive and will see right through your tricks. Make it informative while you manage to grab their eyeballs.
Failed to create an impression the first time you tried? Use remarketing lists to convert target audience into potential customers. It comes with low costs and high conversion rates. Now, that’s exactly what you’re aiming at, aren’t you?
5. Make use of voice
Have you ever thought of how significant a voice-over can be in an advertisement? Many a times, the videos are playing in the background while the person is probably engrossed in a different window or a task altogether. You might leave no stone unturned when it comes to picturizing it and making it visually appealing but if it falls on deaf ears your message goes unreceived.