Apple chief executive Tim Cook urged consumers to Not Think the dominant tech Business Storyline the Information collected about them Can Result in better services.
In a meeting with”Vice News Tonight” that aired Tuesday, Cook emphasized his company’s commitment to consumer privacy, placement Apple’s company as one which stands apart from technology giants which compile enormous amounts of private information and sell the capability to target customers via advertisements.
“The storyline that some businesses try to get one to think is: I have got to carry all our information to generate my support better,” he explained. “Well, do not believe them. Whoever is telling you , it is a lot of bunk.”
Cook’s comments come at a critical period for Silicon Valley. In the last year, tech companies and their executives have come under unprecedented scrutiny from elected officials and authorities stemming from many different issues, such as a barrage of information privacy scandals, accusations of poisonous company culture, the adverse effect of technology platforms on political argument, and worries over technician overuse and dependence. Recently, growing calls from Capitol Hill have fostered the prospects of new laws aimed at large tech businesses.
Last week, Facebook revealed that hackers stole information which might have enabled them to undermine over 50 million consumer accounts. The huge data breach was yet another setback to Facebook’s standing, since the company is still reeling from the Cambridge Analytica catastrophe, and from its own function at a Russia-backed misinformation campaign designed to impact the 2016 presidential elections.
Cook stated in the interview he is”exceptionally optimistic” the subject of information privacy has attained an elevated amount of public discussion. “If the free market does not create a result that is good for society you need to ask yourself exactly what exactly do we will need to do. And I feel some amount of government law is crucial to come out on that.”