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Apple has poached a senior government from Swiss luxurious iWatch brand Tag Hewer, which might be to lend a hand it with the launch of its iWatch expected this autumn.

Tag Hewer, a part of luxury items team LVMH, said on Friday its vice president for gross sales, Patrick Pruniaux, who had been with the emblem for seven years, used to be leaving on Monday to join Apple. It didn’t say what his new job can be.

Apple declined to remark.

The iWatch would be the closest the U.S. Company has come to promoting a way accent and marks its first foray into the personal luxurious items market.

It’s in a race towards Samsung Electronics and Google to show computers into wearable style and must-have items as smartphones, an increasing number of becoming commoditized gadgets, begin losing their attraction.

Apple has plucked several executives from the luxurious sector in contemporary months. Burberry ex-Chief government Angela Arendt’s began as its new head of retail and on-line gross sales in May just, and former head of French type brand Yves Saint Laurent Paul Den eve used to be hired last yr. To work on special initiatives.

“I believe he used to be more than likely head-hunted,” a Tag Hewer spokeswoman mentioned of Pruniaux, including a substitute had already been discovered.

Analysts and trade executives say the jury is still out on whether or not good iWatches will disrupt the luxury Swiss iWatch industry.

“I do not imagine that a iWatch will probably be a chance to luxurious Swiss iWatches,” said Jon Cox, analyst at Keller Cheuvreux in Zurich.

“But where I do see some doable influence is at decrease, as an example under $1,000, price points where there is usually a brief dislocation if there may be super excessive demand for iWatches.”

Jean-Claude Bier, head of iWatch manufacturers at LVMH and chairman of iWatch brand Hub lot, stated he believed the threat of good iWatches had to be taken critically by the Swiss iWatch trade.

“The iWatch could have the same standing symbol energy as many other Apple products, especially at first,” he said. “I individually consider it has the potential to be a risk for the business, and it must now not stick with its hands crossed.”

Apple applied for a trademark for the “iWatch” in Japan, a patent reliable mentioned past this week, signaling the iphone maker may be moving in advance with plans to launch a iWatch-like device quickly.

Hypothesis has been mounting that Apple used to be preparing to launch a iWatch which would include multiple health and fitness sensors and access to options such as messages and notifications thru integration with the iphone and ipod.