Apple App Store Hits Record Downloads in October

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Apple App Store Hits Record Downloads

Fiksu, a advertising and marketing firm, in its latest prognosis document finds that the highest 200 free ios apps in the us performed a document number of downloads in October – 7.8 million to be precise.

The file attributes the large selection of downloads in October to the launch of theiPhone 6, iphone 6 Plus. Significantly, a large number of ios apps was once reinstalled via those customers who shifted from older iphone fashions to the brand new ones.

Sequentially, the ios app downloads in the united states soared with the aid of 42 % as compared to September, and 39 % from October closing year.

Moreover, CPLU (cost Per Loyal consumer), or value of acquiring a user that opens an app as a minimum 3 times, dropped to $2.16 from $2.25 in September because of the behavior of customers in an improve season to obtain vital apps once more. Also, the CPI or value Per set up rose by 21 % to $1.46 in October.

Apple App Store Hits Record Downloads in October: Report

For the time being, Apple on Monday teamed with the (purple) campaign based by way of U2 singer Bono to boost money to combat AIDS. Apple launched a version of its App store featuring exclusive (crimson)-branded content material, with all cash from gross sales to be donated to the worldwide Fund to fight AIDS. Applications within the (crimson) App store embrace versions of video games offended Birds, clash of Clans, Farmville, FIFA 15 and Kim Kardashian Hollywood.

On Friday, the company will begin lucrative some purchasers of its merchandise in the U.S. with different model (pink) gift cards, with cash donated to the worldwide Fund for each card dispensed.