Android One Phones
Google’s ambitious move to deal with the fragmented Android ecosystem with its Android One gadgets will lend a hand in redefining the inexpensive smartphone segment, however the Indian market will be a troublesome name for the usa-based tech giant, feels analysis agency IDC.
Final month, Google launched Android One vary of units in partnership with Indian handset makers Micromax, Karbonn and Spice and mobile operators like Airtel and Reliance. The smartphones are priced Rs. 6,299 onwards.
“Despite significant advertising spend already in proof on Android One, IDC believes India will be a tough crucible for Google. Blocked out of China, Google has no choice however to make a big downstream investment in the subsequent billion client section in India,” the analysis agency mentioned.
India is the primary u . S . A . The place the California-based totally agency’s Android One gadgets have been launched. Roll out across other markets like Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka will practice in coming months.
Android One Phones May Find It Tough in India Market
Success in this segment will greatly reinforce their potential to leverage Android to power adoption through the next Billion of the Google consumer cloud, it introduced.
“IDC believes that Android One is a very powerful for Google to execute on its strategy to leverage the quick-growing Android person base to power engagement for its rising portfolio of essential Google services, together with search, Maps, Google Now and others,” it said.
A constant consumer experience, or at the least a vastly greater one, will a great deal increase engagement and indirectly revenues, IDC delivered.
The analysis agency said it expects Android One will attract significant gross sales and redefine the affordable smartphone segment through reshaping the mid tier with a range of units that characteristic excellent sufficient tool specs for a fraction of the price in comparison with flagship devices.
It added that Android One will go additional and successfully create a bipolar pear formed environment the place the excessive end shall be dominated through the likes of Apple and Samsung with their iPhone and Galaxy flagship gadgets and the low end will increasingly converge around $100 (approx. Rs. 6,122) reasonable promoting price (ASP) benchmark.