Nowadays, a business blog is a must have for a small business. From boosting brand recognition to generating leads and building trust, business blogging has countless benefits. It’s not as easy as it sounds though.
Blogging mistake #1 No Business Blogging Plan
Tip-> Decide on the purpose of your blog, according to your business goals. Then find out what your target audience is searching for and create an editorial calendar, consider guest blogging as well.
Blogging mistake #2 Not attracting the right audience
Tip-> Choose your topics carefully. If you blog about the wrong topics, you’re going to attract the wrong audience.
Blogging mistake #3 No call to action
Tip-> Again, what is your purpose? What do you want your readers to do? You want your readers to leave comments, subscribe to your newsletter, download your white paper, go on your website and find out about your products or services?
Blogging mistake #4 Not answering questions, not solving problems
Tip-> After understanding what your target audience is looking for, you need to provide solutions for their problems and answers for their questions or someone else will. Focus on them, not your business.
Blogging mistake #5 Overlooking SEO
Tip-> So you’re providing solutions. Well, make sure the right people find it. SEO and keyword research will help you get on the top of the search results pages of search engines.
Have you ever made one of these blogging mistakes?